There are 5 key benefits to implementing a gender diversity policy in your business
Increased positivity in the office
An equal opportunities environment in the office can self promote and increase ambitions in the workplace. If women have a sense that there is a chance to progress thanks to equal gender representation in senior roles then it can vastly increase productivity and positivity which can filter through the rest of the office.
Employee turnover is a big challenge for businesses each and every month of the year. Businesses with an inclusive culture are significantly more likely to have a lower turnover rate to to increased morale and equality.
Widen your talent pool
With a gender diversity policy, you are opening up your business to more talent that would otherwise have been overlooked. By eliminating or ignoring female employees within the workplace, your business would be loosing out on a significant talent pool, one with unique attributes that only female workers can bring to the boardroom table.
In this modern age of digital advertising, social media and other ultra fast communication tools, news travels fast. A business with a strong record of diversity and equality in the workplace is more likely to tap into the female workers seeking a career with a business that has real opportunities for promotion and development.
Women influence over 85% of retail decisions so in order to have a diverse approach to your business goals, you need a diverse workforce.